Experiential Marketing
Event Marketing Agency
Marketers, Meet The Modern Day Woman
The first rule of marketing is to know your audience. But unfortunately, many marketers are not aware of how the average female consumer has evolved over the decades. Marketers who want to reach female consumers need to take the time to meet the modern day woman. Here's what you should know about her :
Financial Power
According to Nielsen, today's women control over $39 trillion, which means they manage about 30% of the world's wealth. Both single and married women are active in the workforce. In fact, another survey found that 22% of women who live with a significant other earn more money than their partner. Another 17% said of these women said they earn just as much as their partner does. To read more : best experiential marketing agency
According to Nielsen, today's women control over $39 trillion, which means they manage about 30% of the world's wealth. Both single and married women are active in the workforce. In fact, another survey found that 22% of women who live with a significant other earn more money than their partner. Another 17% said of these women said they earn just as much as their partner does. To read more : best experiential marketing agency